This past weekend was the second and final weekend in 2013 for the Jazz Age Lawn Party on Governors Island. Now in its 8th year, the Lawn Party is hosted by Michael Arenella and His Dreamland Orchestra, and is a chance to put on some 1920s duds, learn the Charleston, sip champagne cocktails, and listen to the beautiful melodies of the Jazz Age. In previous years that I’ve attended, it’s been a relatively sleepy little event, something that was a bit of a secret. This year, though, it was clear that the secret was out — when I arrived at the ferry terminal for the second ferry of the day, the line stretched far beyond the building along the lower Manhattan waterfront.
First, the good things about Saturday’s event. It was very well attended and everyone seemed to be in a great mood. The costumes were fantastic (though seriously, ladies, let’s all agree not to order the “1920s flapper!!!!” Halloween costume for the event next year, okay?), and several groups really went the extra mile and brought pretty insane picnic setups that were fun to look at. The expanded food and beverage offerings were a great addition, and I was happy to see more vegetarian options available. St. Germain was out in full force and kept the revelers well-supplied with champagne cocktails. The weather was glorious! And the entertainment? Flawless, as usual.
However, there were also some problems. The event has grown magnificently in the last few years, to the point where it’s sort of outgrown its space. The Lawn Party takes place in Colonel’s Row, a long, narrow, triangular patch of grass lined by beautiful old trees and lovely old brick buildings. It is the perfect space for this event. However, this year’s crowd overwhelmed the space, so that by 1:30 pm there were picnickers set up everywhere and very few paths through the blankets to get to the food, or to the dance floor. There were also only two entrances to the space, meaning long admission lines even for folks like myself who had purchased tickets in advance.
The ticket prices have also climbed significantly over the last few years. If I recall correctly, 2011′s tickets were $8. In 2012, general admission was $15. And this year, tickets had soared to $30 per person. I do feel that the entertainers, vendors, and other attendants deserve to be paid, and paid well, but if tickets continue to rise, they will need to host the event at a site that is larger, with infrastructure such as actual restrooms in place. The roughin’-it feel was fine when the event was smaller, when it felt covert, when it felt like a secret. Now that this has become one of NYC’s better known summer to-dos, a place to see and be seen, attracting a wide range of people and families, perhaps its time to think about moving the event. I love, love, love Colonel’s Row for this event. I think Governors Island is pretty much the best possible venue for suspending disbelief and relaxing into a different time period for a moment. But if ticket prices continue to rise, there will be an expectation that the amenities will, as well. And while the organizers have managed to continuously expand the food service and ticket package offerings, they will need to consider the overall experience and amenities, as well.
Concerns aside, I had a wonderful time on Saturday and am hoping I’ll be able to attend again next year. I love the chance to sit on a blanket in a cloche hat, sipping a drink, listening to the band, and watching the parade of well-dressed folks wander by. And apparently, so does Bill Cunningham, who stopped by later in the afternoon on Saturday.